My dashboard was empty.
My content? Ignored.
My to-do list was checked off, but my bank account didn’t care.
I couldn’t code. I didn’t have an email list. And my graphic design skills looked like a toddler got into a fight with a paint set.
I was doing everything “right” according to the gurus, but the only thing I had to show for it was burnout and a chirping cricket in my notifications tab.
I realized I had two choices:
- Keep shouting into the void and hoping an audience magically appears.
- Stop trying to be an “expert” and just sell the messy, raw truth of what I was actually doing.
I chose option two.
I didn’t build a funnel. I didn’t run ads.
I spent 20 minutes creating a simple, ugly PDF.
Seven days later, that PDF made me $400.
Six months later? It crossed $10,000.
Here is how I broke the rules and got paid to do it.
The “Expert” Trap Is Keeping You Broke
Most creators think they need to be a guru before they can sell anything.
They wait until they have 10,000 followers. They wait until their website is perfect. They wait until they feel “ready.”
That is a lie.
You don’t need to be an expert. You just need to be useful.
People are tired of polished, perfect, AI-generated advice. They crave reality. They want to know how to solve the specific, annoying problem they have right now.
I stopped trying to look professional. I packaged my “chaos”—my mistakes, my messy learnings, my raw process—into 14 pages.
That was it. No fluff. No filler. Just the fix.
The Blind Spot Method
The reason your products aren’t selling isn’t because they are bad.
It’s because you are guessing what people want instead of giving them what they are already begging for.
I call this the Blind Spot Method.
Instead of trying to invent a “revolutionary” product, I looked for where people were already complaining.
I went to the places where my target buyers were hanging out (Reddit, Twitter threads, niche forums) and listened to their problems.
I didn’t try to convince them to want my product.
I created the exact solution to the problem they were already screaming about.
Then, I used a Stealth Sales Path. I dropped the solution right in front of them. No aggressive sales pitch. Just: “Here is how I fixed this exact problem. It costs less than a coffee.”
The $3.99 Fix
You are overthinking your first digital product.
You think it needs to be a video course. Or a 100-page ebook. Or a masterclass.
Wrong.
My best-selling product is 14 pages long.
It took me less time to make than it takes to watch an episode of Netflix.
When you price something at $3.99 (or any “no-brainer” price), you remove the friction. People don’t need to consult their spouse to buy it. They don’t need to read a 10-page sales letter.
They see the problem. They see the cheap fix. They buy.
And once they buy? They trust you.
A customer who pays you $4 today is 10x more likely to pay you $100 tomorrow than a free subscriber who just consumes your content.
Stop Scrolling, Start Selling
You can spend the next six months building a “personal brand” and hoping for likes.
Or you can spend the next 20 minutes packaging your knowledge into a simple PDF and making your first sale today.
I built a system that generates $80-$400 a day without paid traffic, without followers, and without being famous.
It’s not magic. It’s just a strategic placement of a simple offer.
Are you tired of $0 months?
You have two choices today:
- Keep overthinking and stay exactly where you are.
- Steal the exact system I used to turn a simple PDF into a 5-figure income stream.
I documented the entire process—from finding the idea to making the sale—in a short, 14-page playbook. No fluff. No theory. Just the steps.
Get the “Turn a PDF into $400” Playbook Here
Discover more from Lee Juan - AI Automation & Sales Funnel Strategist
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